Baseball fan and automotive magnate Hugh Chalmers decided to promote
his cars in 1910 by awarding one - a "Chalmers 30" - to the
major league player with with the highest batting average. It eventually
became the first annual Most Valuable Player award in Major League
history.
Without giving a complete history of the man or his company, here's a
brief overview: Chalmers had been a vice president at National Cash
Register (NCR) before buying into what had been known as the
Thomas-Detroit Automobile company, one of literally dozens of companies
manufacturing cars in 1907. He renamed the company after himself and was
fairly successful until World War I. He sold out to Walter P. Chrysler,
who had recently started his own company, in 1922.
The idea of giving a car to the Major League batting champion seemed
straightforward enough, but who deserved the car is still hotly debated
today. While that interesting story is beyond the scope of this page, it
briefly came down to this: Ty
Cobb was hated by many in baseball and Nap
Lajoie, who was chasing Cobb the final month of the season for the AL
batting title (and the car), went 8-8 against the St. Louis Browns on the
final day to win the title.
That feat is less remarkable when you realize that Browns manager Jack
O'Connor had his rookie third basemen play back and Lajoie scored 7 bunt
singles. AL president Ban Johnson wasn't amused and later claimed to have
discovered a "discrepancy" in the official records. He claimed
Cobb was due another 2 for 3 game and thus had still pulled out the
batting title. Both the spontaneous Cobb hits and the legitimacy of the
Lajoie bunt singles have been endlessly debated since.
Chalmers wisely decided to give both Cobb and Lajoie an automobile, but
also changed the rules for 1911. The award was to be for the player for
each league who "should prove himself as the most important and
useful player to his club and to the league at large in point of
deportment and value of services rendered."
After winning the awards in 1911, both Ty
Cobb and Wildfire
Schulte agreed to withdraw from the 1912 voting so as to allow the
award to be spread around. This eventually became a rule for the official
league MVP awards in the 1920 and lead to their demise, but it seemed a
nice gesture at the time.
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WILDFIRE
Wildfire Schulte had only one truly great season, but it happened to come during the first year of the Chalmers MVP awards.
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