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Ad Rates for Super Bowl TelecastsBy Patrick Mondout
Perhaps the most memorable "Super Bowl" ad of the Super70s
didn't actually debut during the big game, but it is where most viewers
first saw limping "Mean" Joe Greene of the Pittsburgh Steelers
toss a kid his jersey after the latter gave him a "Coke and a
Smile."
The table below shows what it would have cost you to purchase a 30
second advertising slot from the network for each Super Bowl during the
Super70s (figures for the Awesome80s are here).
| Game |
Year |
Amount |
| XIV |
1980 |
$222,000 |
| XIII |
1979 |
$185,000 |
| XII |
1978 |
$162,000 |
| XI |
1977 |
$125,000 |
| X |
1976 |
$110,000 |
| IX |
1975 |
$107,000 |
| VIII |
1974 |
$103,000 |
| VII |
1973 |
$88,000 |
| VI |
1972 |
$86,000 |
| V |
1971 |
$72,000 |
| IV |
1970 |
$78,000 |
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Share Your Memories!What interesting or amusing Super Bowl commercials do you remember? We will share the best responses right here! Share your stories with the world! (We print the best stories right here!) |
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SB AD RATES |
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| | Courtesy of Coca Cola | |
|  | Super Bowl I (1967): $42,000
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| | Super Bowl XXXIV (1999): $1,600,000
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| | Super70s Average: $121,636
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| | Source: Leo Burnett's Starcom Media Services and Media That Works
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