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Ad Rates for Super Bowl Telecasts

By Patrick Mondout

Perhaps the most memorable "Super Bowl" ad of the Super70s didn't actually debut during the big game, but it is where most viewers first saw limping "Mean" Joe Greene of the Pittsburgh Steelers toss a kid his jersey after the latter gave him a "Coke and a Smile."

The table below shows what it would have cost you to purchase a 30 second advertising slot from the network for each Super Bowl during the Super70s (figures for the Awesome80s are here).

Game Year Amount
XIV 1980 $222,000
XIII 1979 $185,000
XII 1978 $162,000
XI 1977 $125,000
X 1976 $110,000
IX 1975 $107,000
VIII 1974 $103,000
VII 1973 $88,000
VI 1972 $86,000
V 1971 $72,000
IV 1970 $78,000


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Courtesy of Coca Cola

Super Bowl I (1967): $42,000

Super Bowl XXXIV (1999): $1,600,000

Super70s Average: $121,636

Source: Leo Burnett's Starcom Media Services and Media That Works

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